Basic marketing for listings
To succeed on NZZL, hosts should focus on photos, descriptions, amenities, and pricing. These are the areas guests look at first when deciding where to stay.
Photos
High-quality photos are one of the strongest factors influencing booking decisions. Clear images help highlight Moroccan design elements such as tadelakt walls, zellige tiles, riad courtyards, rooftop terraces, and traditional decor.
It is encouraged to:
- Use natural light and photograph during golden hours.
- Highlight unique Moroccan touches (carpets, lanterns, arches).
- Include photos of communal areas, terraces, and views.
- Consider hiring a photographer or using NZZL’s photography support if available.
Listing description
A strong, factual description helps guests understand exactly what to expect. Avoid overly subjective adjectives — stick to clear, helpful details.
Examples of useful facts:
- “Private rooftop with Medina views”
- “Located 5 minutes from Jemaa el-Fnaa”
- “Traditional hammam-style bathroom”
- “Fast fibre-optic internet for remote work”
Focus on accuracy to build trust and avoid misunderstandings, especially for travellers unfamiliar with Moroccan home layouts or neighbourhoods.
Amenities
Guests often filter by amenities — and in Morocco, certain features are especially in demand.
Commonly searched amenities
- Wi-Fi
- Air conditioning (critical in summer)
- Heating (critical for winter months)
- Kitchen access
- Washer
- Free parking
- Pool access (riads, villas, or guesthouses)
- Self check-in with a lockbox or smart lock
It is encouraged to
- Ensure all available amenities are accurately listed.
- Upgrade essentials like Wi-Fi (important for digital nomads).
- Add small comforts: tea sets, toiletries, filtered water.
- Consider safety features such as smoke detectors, first-aid kits, and clear check-in instructions.
Pricing
Some Moroccan hosts may be new to dynamic pricing.
Effective strategies include
- Offering weekly or monthly discounts to attract long-stay visitors.
- Adjusting prices based on the season (e.g. peak periods in Marrakech, festivals, desert-tour season).
- Lowering cleaning or service fees if they are discouraging bookings.
- Monitoring performance weekly — if bookings come too fast, raise the rate; if views are high but bookings low, consider reducing it.
Guest reviews
Reviews matter — many travellers read them before booking. See reviews as an opportunity to show care and professionalism.
Decide who will respond to guest reviews. Be prepared and draft sample replies.
Examples
- Thanking guests: “Thank you for your kind review! We’re happy you enjoyed your stay in Morocco.”
- Addressing issues: “Thank you for the feedback. We’ve improved the water pressure to ensure a better experience for future guests.”
A thoughtful response — especially to critical feedback — shows guests that the host values improvement.
Keep the listing updated
When you make upgrades — Wi-Fi improvements, new decor, renovated bathrooms, added AC — include:
- Photos
- Descriptions
- Amenities list
This keeps the listing relevant, competitive, and aligned with guest expectations.
Related articles
Setting up a new listing
Becoming a host opens the door to meeting travellers, earning income, and sharing Moroccan hospitality. To ensure a smooth hosting experience, it’s important to understand your responsibilities — both to guests and to local regulations.
Managing your availability
As a new host on NZZL, setting up your availability correctly ensures guests can book smoothly while giving you full control over your schedule. The availability tools allow you to decide when guests can stay, how long they can stay, and how much preparation time you need between bookings.
When you’ll receive your payout
The timing of your payout on NZZL depends on several factors, including the type of reservation, the duration of a guest’s stay, your payout schedule, the processing time of your chosen payout method, and whether you are a new host. You can check the status of any payout at any time in your Earnings Dashboard.